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2008年11月21日

Omniture-如何開始使用SearchWord

一)當然,需要先聯絡搜尋引擎並開立一個帳戶。無法直接在SearchCenter中建立一個新的CPC帳戶。
當透過搜尋引擎建立好帳戶後,SearchCenter就可透過API的串接連接至搜尋引擎帳戶以對其進行管理。
SearchWord共支援以下幾個搜尋引擎︰
• Ask
• Baidu
• Enhance
• Google
• LookSmart
• Miva Europe
• Miva US
• MSN
• SearchFeed
• Yahoo!


(圖片截自searchword使用手冊)
老實說,除了Google跟Yahoo!外,其它我一個也沒見過!!

二)透過SearchCenter的管理後台,可以直接:
• 管理多個搜尋引擎中的關鍵字和文字廣告
• 報告促銷活動績效、管理關鍵字競標並分析網站廣告的成功
• 與 SiteCatalyst 共用投資回報 (ROI) 分析、自訂量度以及進階報表
• 使用競標規則(Business Rule)自動應對不斷變化的狀況,以便優化關鍵字績效
• 使用投資最佳化以最佳化整個促銷活動從而獲得所需量度 (例如impressions、cliks或ROA)
• 使用分類(Classifications:Keyword Type)以劃分付費搜尋campaign並對其進行分類,就不需要修改現有的campaign結構
• 使用TrueClick可以根據定義的臨界值對可疑關鍵字活動發出警報並提供相關報告.以避免受對手惡意點擊!

• Manage keywords and text ads across multiple search engines through a single interface
• Report campaign performance, manage keyword bids, and analyze Web advertising success, all in a single interface
• Share return on investment (ROI) analysis, custom metrics, and advanced reports with SiteCatalyst
• Use bid rules to automatically respond to changing conditions so you can optimize keyword performance
• Use portfolio optimization to optimize an entire campaign to achieve a desired metric (such as impressions, clicks, or ROA)
• Use classifications to categorize and segment your paid search campaigns without modifying your existing campaign
structure
• Defend your company brands, phrases, and keywords from competitors with TrueClick, which provides alerts and reports on suspicious keyword activity based on thresholds you define

1 則留言:

abcmel2.0 提到...

hey hi, I'm a current omniture users in HK too, just wanna say hi, and would like to have a chance to exchange the comment on omniture service. okease also visit my blog, http://web-intelysis.blogspot.com/

Melvin

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